With the aim of turning bath time into a ritual of reflection and self care, we travelled to Imabari, Japan to create our 100% organic cotton towels. In Imabari, the art of bathing is a sacred ritual that becomes intrinsic to one’s daily routine. This notion of meditation and a self care is an ethos that we value at IN BED, and our organic cotton towels are an extension of our commitment to create thoughtful essentials for everyday life. A region famed for towel manufacturing, Imabari towels must adhere to a strict set of standards and certifications which ensure towels are supremely durable, soft and sufficiently absorbent. Our 100% Organic Cotton Towels from Imabari come in two colours: white and grey melange and in three size options: a face washer, a hand towel and a bath towel. Our towels are incredibly soft and fluffy, perfect to cocoon yourself in after a bath or shower.