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IN BED Cotton: 
Introducing our 400 Thread-Count Percale

Photographed in Lisbon by Reneé Kemps

Our new cotton range is inspired by the aesthetic and feeling of crisp white cotton sheets – the kind you find in the rooms of boutique hotels, artfully layered and exceptionally soft.

In a 400 thread count percale cotton, IN BED cotton sheets are closely woven to be smooth, light and breathable, making them ideal for warmer seasons and balmy climates.

For the launch of the cotton range, we partnered with Portuguese accommodation project Santa Clara 1728, located within a starkly beautiful 18th century façade in the heart of Lisbon’s old cultural quarter.

The hotel’s location and design makes for a campaign that extends naturally from IN BED’s own aesthetic, mirroring the thoughtful, modern, and minimal design approach that the we embrace in all of our product ranges.

The hotel is one of the four design-led properties by hotelier João Rodrigues and has been designed by renowned local architect Manuel Aires Mateus, whose clean, modern interiors give lift and light to the building’s ancient walls.

With the intention of bringing this experience into our own homes, we worked closely with a family run factory in Portugal to create cotton bedding the traditional way; with weaving, dyeing, washing, sewing and finishing all carefully done in- house by the same few pairs of hands.


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IN BED Cotton