Like a lot of you, we’ve been reading, researching and learning an incredible amount these last few weeks and in doing so we’ve come to many realisations, conclusions, and ultimately a plan of action which we want to share with you, our dear community & customers.

Over the past six years we’ve always made a concerted effort to be diverse and inclusive. We have featured people of different backgrounds, races, ethnicities, and sexual orientations in our Journal and our campaigns. But what we’ve come to realise is that this has been at face value. We’ve realised that without digging deeper to ensure we are being actively and consistently inclusive at every level we are quite simply part of the problem. 

We’re sorry that we didn’t see this sooner and that it took us this long to take meaningful action. But as we continue to educate ourselves and our team, we are committed to doing better.

Below is a list of actions we are holding ourselves accountable to, to ensure that we are advocating for Black, Indigenous, People of Colour both in front of and behind the scenes. While these initiatives are things we have already begun to work on we do ask for your patience and understanding as we put the necessary structures in place.

If you have any other ideas for us we would love to hear from you. This is just the beginning.


The IN BED team x


IN BED’s Diversity & Inclusivity Commitment 

Ensure 50% of all IN BED content features and is created by BIPOC

This will include all of our Journal content (At Home features, Eat IN BED recipes, book and film reviews), models used in our campaigns and behind the scenes freelancers and contractors such as photographers, writers and stylists. 

Stocking product from BIPOC community

Although we predominantly sell our own branded product, we do also stock a number of beautiful homewares, ceramics and beauty products from other brands. We will commit to ensuring 50% of these are BIPOC owned.

We’re ‘Paying The Rent’ and have set up an ongoing monthly donation to support First Nations people.

We acknowledge Aboriginal and Torres Strait Islander peoples as the traditional custodians of the land on which we live and run our business. IN BED operates on land that was taken from the Gadigal people and have committed to ‘paying the rent’ each month by setting up a monthly recurring donation to 

Works in Progress


As a business we also commit to hiring more BIPOC staff when we do next hire. But as a very small business and due to the effects of COVID-19 we want to be open & realistic that it may be some time before we are hiring again. 


We may be a small team but we have a lot of insights, connections and know-how when it comes to eCommerce and running a small business within Australia. This is knowledge we’d love to pass on to the many brilliant BIPOC businesses, entrepreneurs & budding entrepreneurs locally and so we are working on mentoring & internship programs within IN BED. Watch this space & if you are or know of a BIPOC owned & operated business that might find this kind of program helpful please get in touch.

Learning more: 

As a business we are also committed to learning more about the land we live and work on and to encourage our team to be actively involved in the support of marginalised communities both in Australia and overseas. We’re working on exactly what this might mean for us and look forward to keeping you updated.