We think deeply about every part of our production process, from raw materials to the packaging your purchase arrives in.

Packaging should protect a product, not outlive it. Following a detailed packaging audit in 2023, we implemented changes across our business to reduce excess material, simplify formats and prioritise widely recyclable solutions.

Today, the majority of our packaging is paper-based, FSC certified and curbside recyclable, with considered use of reusable linen bags for larger pieces.

Below is an overview of our current packaging.

Product Packaging

Most IN BED products now arrive in FSC certified paper bags that are fully recyclable and biodegradable.

Following our audit, we transitioned away from linen bags for smaller items. While natural fabric bags can have a long second life, industry-wide they are increasingly contributing to unnecessary material consumption when not required. We found that high-quality recyclable paper offered a lower-impact solution for most products.

For larger and heavier pieces, such as our bedcovers, we continue to use reusable linen product bags. These are made from European certified 100% linen, using fabric consistent with our bedding standards.

These linen bags are designed to be durable and reusable, and we encourage customers to repurpose them for storage or travel.

Shipping Boxes & Mailers

Our shipping boxes are made from FSC certified cardboard and are fully recyclable. This includes:

• Any paper void fill

• Product wrapping paper

• Kraft paper tape used to seal the box

For smaller orders, we use FSC certified recyclable paper mailers. All IN BED mailers are recyclable in standard curbside recycling streams.

We no longer use compostable mailers. While compostable packaging can be appropriate in some cases, access to home composting is limited. We prioritise materials that most of our community can recycle easily.

Product Tags

Our swing tags are plastic free and recyclable. The twine used to secure each tag is also recyclable.

We do not use safety pins or plastic fasteners.

IN BED Ribbon

All IN BED branded ribbon (used to secure selected kitchen linens, heavy linen pieces and towels) is made from recycled cotton.